1) Introduction and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Karin Beumer and Paul Dub GbR, Dripdrop Ceracmis, Robert-Blum-Str.25 68199 Mannheim, Germany, Tel.: +49176 80203694, email : info@dripdropceracmis.com. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2) Data collection when you visit our website

2.1 If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if necessary: ​​in anonymized form)

Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

Shopify

To host our website and display the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc.

All data collected on our website is processed on the provider’s servers. We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is guaranteed by an adequacy decision by the European Commission.

For the transfer of data to the USA, the provider relies on standard contractual clauses from the European Commission, which are intended to ensure compliance with European data protection levels.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close the browser (so-called “session cookies”), while some of these cookies remain on your device for a longer period of time and enable you to save page settings (so-called “persistent cookies”). In the latter case, you can find out the storage period in the overview of the cookie settings in your web browser.

If personal data is also processed through individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact us

When you contact us (e.g. via contact form or email), personal data is processed - exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Article 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Article 6 Paragraph 1 Letter b of the GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website.

Your customer account can be deleted at any time and can be done by sending a message to the above address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded regarding it have been completely processed, there are no statutory retention periods to the contrary and we have no legitimate interest in further storage.

7) Use of customer data for direct advertising

7.1 Registration for our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. To send the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when registering for the newsletter is used strictly for a specific purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 MailChimp

Our email newsletters are sent via this provider: The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter to this provider in accordance with Article 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Article 6 Para. 1 lit. a GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, the opening rates and specific interactions with the content of the newsletter can be measured. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but is not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with future effect.

We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits passing it on to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses from the European Commission, which are intended to ensure compliance with European data protection levels.

7.3 SMS Marketing

On our website you have the option of registering to receive SMS notifications about current offers, promotions and information about orders placed.

Your mobile phone number is required to send SMS notifications. Providing further data is voluntary and is used to address you personally.

The so-called double opt-in procedure is used to send SMS messages, which ensures that advertising SMS messages are only sent to you if you have expressly given us your consent by clicking on a verification link sent to the specified mobile phone number have confirmed receipt of the SMS.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you register to send SMS messages, the date and time of registration are also saved so that possible misuse of your mobile phone number can be traced at a later date. The data collected when registering will be used exclusively for the purposes of advertising via SMS messages.

You can unsubscribe from SMS sending at any time by sending a message to the person responsible mentioned above and thereby revoke your consent with effect for the future. Once you have unsubscribed, your mobile phone number will be immediately deleted from the distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Article 6 Paragraph 1 Letter b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when ordering (name, address, email address) in order to provide you with our legal information obligations in accordance with Art. 6 Para 1 lit. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 Transfer of personal data to shipping service providers

- DHL

We use the following provider as a transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 Para. 1 lit have given consent. Otherwise, for the purpose of delivery in accordance with Article 6 Paragraph 1 Letter b GDPR, we will only pass on the name of the recipient and the delivery address to the provider. The data will only be passed on to the extent that this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

Consent can be revoked at any time with future effect from the person responsible above or from the provider.

8.3 Use of payment service providers (payment services)

-Apple Pay

If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the “Apple Pay” function of your device running iOS, watchOS or macOS by debiting a payment card stored with “Apple Pay”. Apple Pay uses security features built into your device's hardware and software to protect your transactions. In order to approve a payment, you must enter a code previously specified by you and verify it using the “Face ID” or “Touch ID” function of your device.

For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. Encryption ensures that only the website through which the purchase was made can access the payment details. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.

If personal data is processed during the transfers described, the processing takes place exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.

Apple retains anonymized transaction information, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- GoCardless

One or more online payment methods from the following provider are available on this website: GoCardless Ltd., Sutton Yard, 65 Goswell Road, London, EC1V 7EN, UK

If you choose a payment method from the provider with which you pay in advance (e.g. credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be sent to them passed on in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

When data is transferred to the provider location, an appropriate level of data protection is guaranteed by an adequacy decision by the European Commission.
- Google Pay

If you choose the “Google Pay” payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), the payment will be processed via the “Google Pay” application on your device with at least Android 4.4 (“KitKat”) operated mobile device with an NFC function by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). In order to approve a payment via Google Pay in the amount of more than €25, you must first unlock your mobile device using the verification measure that has been set up (e.g. facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the originating website, which is used to verify a payment made. This transaction number does not contain any information about the real payment details of your payment methods stored with Google Pay, but is created and transmitted as a one-time valid numerical token. For all transactions via Google Pay, Google only acts as an intermediary to process the payment process. The transaction is carried out exclusively between the user and the source website by debiting the payment method stored with Google Pay.

If personal data is processed during the transfers described, the processing takes place exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.

Google reserves the right to collect, store and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photographs that you included with the transaction, the name and email address of the seller and buyer, respectively. the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Article 6 (1) (f) GDPR based on the legitimate interest in proper accounting, verification of transaction data and the optimization and functionality of the Google Pay service.

Google also reserves the right to combine the processed process data with other information that is collected and stored by Google when you use other Google services.

The Google Pay terms of use can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you choose a payment method from the provider with which you pay in advance (e.g. credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be sent to them passed on in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

If you choose a payment method in which the provider pays in advance (e.g. invoice or installment purchase or direct debit), you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, E -Email address, telephone number and, if necessary, data on an alternative means of payment).

In order to protect our legitimate interest in determining our customers' ability to pay, we will forward this data to the provider for the purpose of a credit check in accordance with Article 6 Paragraph 1 Letter f of the GDPR. Based on the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to the provider's internal criteria in accordance with Article 6 Paragraph 1 Letter f of the GDPR, identity and creditworthiness information from the following credit agencies can also be included in the decision as part of the application review:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
-Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg

If you choose a payment method from the provider with which you pay in advance, the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order in accordance with Art. 6 Paragraph 1 lit. b GDPR passed on. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

If you choose a payment method in which we pay in advance, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable) during the ordering process an alternative means of payment).

In order to protect our legitimate interest in determining your ability to pay in such cases, we will forward this data to the provider for the purpose of a credit check in accordance with Article 6 Paragraph 1 Letter f of the GDPR. Based on the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal checkout

This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal, we pass on your payment details to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L as part of the payment processing -2449 Luxembourg (hereinafter “PayPal”), further. The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “Pay later” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

If you select the PayPal payment method “purchase on account”, your payment data will first be sent to PayPal to prepare the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (“Ratepay”) to carry out the payment. The legal basis is Article 6 Paragraph 1 Letter b GDPR. In this case, RatePay carries out an identity and creditworthiness check on its own behalf to determine solvency in accordance with the principle mentioned above and passes your payment data to credit agencies based on the legitimate interest in determining solvency in accordance with Article 6 Paragraph 1 Letter f of the GDPR further. A list of the credit agencies that Ratepay can rely on can be found here: https://www.ratepay.com/legal-payment-creditagencies/

If you use the payment method of a local third-party provider, your payment data will first be passed on to PayPal to prepare the payment in accordance with Article 6 (1) (b) GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the relevant provider in order to carry out the payment in accordance with Art. 6 Para. 1 lit. b GDPR:
- Immediately (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z oo, ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA SAS, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For further data protection information, please see PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
- Ratepay

One or more online payment methods from the following provider are available on this website: Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin, Germany

If you choose a payment method from the provider with which you pay in advance (e.g. credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be sent to them passed on in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

If you choose a payment method in which the provider pays in advance (e.g. invoice or installment purchase or direct debit), you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, E -Email address, telephone number and, if applicable, data on an alternative means of payment).

In order to protect our legitimate interest in determining our customers' ability to pay, we will forward this data to the provider for the purpose of a credit check in accordance with Article 6 Paragraph 1 Letter f of the GDPR. Based on the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to the provider's internal criteria in accordance with Article 6 Paragraph 1 Letter f of the GDPR, identity and creditworthiness information from the following credit agencies can also be included in the decision as part of the application review:

see here https://www.ratepay.com/legal-payment-creditagencies/

The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you choose a payment method from the provider with which you pay in advance (e.g. credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be sent to them passed on in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

9) Web analytics services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics sets 4 cookies, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude any direct personal reference.

The information is transferred to Google servers and further processed there. Transfers to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website activity and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent for this in accordance with Article 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service using the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For the transfer of data to the USA, Google relies on standard contractual clauses from the European Commission, which are intended to ensure compliance with European data protection levels.
Further legal information about Google Analytics 4, including a copy of the standard contractual clauses mentioned, can be found at https://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the data collected cannot be assigned to a specific person and will be deleted after being stored for a period of two months.

Google Signals
As an extension of Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Article 6 (1) (a) GDPR, analyze your usage behavior across devices and use database models, including cross-device data Conversions, create. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6 Para. 1 lit. a GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analyzed across devices become.

9.2 Google Tag Manager

This website uses “Google Tag Manager”, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and calibrating, controlling and attaching conditions to them via a uniform user interface. The Google Tag Manager itself does not store or read any information on user devices. The service also does not carry out any independent data analysis. However, when you access the page, Google Tag Manager will transfer your IP address to Google and, if necessary, store it there. Also a transmission to Google LLC servers. In the USA it is possible.

This processing will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses from the European Commission, which are intended to ensure compliance with European data protection levels.

10) Retargeting/remarketing and conversion tracking

10.1 Facebook Pixel for creating custom audiences

Within our online offering we use the “Facebook Pixel” service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”)

If a user clicks on an ad we place on Facebook, the URL of our linked page is expanded by a parameter using “Facebook Pixel”. After redirection, this URL parameter is then entered into the user's browser by a cookie that our linked page sets itself.

On the one hand, this makes it possible for Facebook to determine the visitors to our online offering as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the service to only show the Facebook ads we place to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products), which are determined based on the websites visited which we transmit to Facebook (so-called “Custom Audiences”).

On the other hand, “Facebook Pixel” can be used to track whether users were redirected to our website after clicking on a Facebook ad and what actions they took there (so-called “conversion tracking”).

The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Facebook is usually transferred to a Facebook server and stored there; In this context, there may also be a transfer to Meta Platforms Inc. servers in the USA.

For the transfer of data to the USA, the provider relies on standard contractual clauses from the European Commission, which are intended to ensure compliance with European data protection levels.

10.2 Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you view on the web . In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come to the USA.
Details about the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/ads/answer/7395996 ?

You can find further information and the data protection regulations regarding advertising and Google here:
https://www.google.com/policies/technologies/ads/

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

10.3 TikTok Pixels

This website uses conversion tracking technology from the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

If you came to our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including your IP address, is read using tracking technology in order to record and evaluate user actions predefined by us (e.g. completed transactions, leads, search queries on the website, views of product pages). This enables us to create statistics about usage behavior on our website after an advertisement has been forwarded, which we use to optimize our offering.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

11) Page functionalities

11.1 Google Web Fonts

This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider's servers. Certain browser information, including your IP address, is transmitted to the provider.

Data can also be transmitted to: Google LLC, USA

The processing of personal data in the course of contacting the font provider will only be carried out if you have given us your express consent to do so in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service using the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.

For the transfer of data to the USA, the provider relies on standard contractual clauses from the European Commission, which are intended to ensure compliance with European data protection levels.

11.2 Shopsync for Shopify

This website uses the Shopify app “Shopsync” from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the newsletter service “Mailchimp” is synchronized with our Shopify account in such a way that, on the one hand, updates to Mailchimp email lists (e.g. an opt-out of a newsletter recipient) are also automatically stored on Shopify and, on the other hand New contact data generated through contract conclusions on Shopify are automatically transferred to Mailchimp's email lists.

In the former case, data processing takes place in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of the profiles of advertising recipients and the efficient consideration of legally significant status changes.

In the second case, exclusively on the basis of the user's express consent in accordance with Article 6 Para. 1 lit (purchase amount, time and date of purchase) transferred to Mailchimp by ShopSync.

Data transferred in this way will not be saved or retained by ShopSync after synchronization. All information synced between Shopify and Mailchimp is transferred using Secure Socket Layer (SSL) technology, and all transferred information remains encrypted during the sync process.

The synchronization process requires the transfer of information over a secure connection to servers hosted by Amazon Web Services in the United States.

Further data protection information about ShopSync can be found here: https://shopsync.io/privacy-policy

12) Tools and miscellaneous

12.1 Lexoffice

To carry out the accounting, we use the cloud-based accounting software service from the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany

The provider processes incoming and outgoing invoices as well as our company's bank transactions in order to automatically record invoices, match them to the transactions and create financial accounting from them in a semi-automated process.

If personal data is also processed, the processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes.

12.2 Cookie consent tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they access the page in the form of an interactive user interface on which consent can be given for certain cookies and/or cookie-based applications by checking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by checking the box. This ensures that such cookies are only set on the user's device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed here.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in doing so legally compliant, user-specific and user-friendly consent management for cookies and therefore a legally compliant design of our website.

Another legal basis for processing is Article 6 Paragraph 1 Letter c GDPR. As those responsible, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user consent.

If necessary, we have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the person concerned

13.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) towards the person responsible with regard to the processing of your personal data, whereby reference is made to the legal basis listed for the respective exercise requirements:

  • Right to information in accordance with Art. 15 GDPR;
  • Right to rectification in accordance with Art. 16 GDPR;
  • Right to deletion in accordance with Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to information in accordance with Art. 19 GDPR;
  • Right to data portability in accordance with Art. 20 GDPR;
  • Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
  • Right to complain in accordance with Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPLEX REASONS FOR THE PROCESSING THAT ARE DESIGNED TO BE PROTECTED, WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

14) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective legal retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Art. 6 Para. 1 lit and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until you exercise your right to object in accordance with Article 21 Paragraph 1 of the GDPR, unless we can provide compelling legitimate reasons for this demonstrate that the processing outweighs your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until you exercise your right to object in accordance with Article 21 Paragraph 2 of the GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.